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Brad Ruden Background

BRAD RUDEN, MBA

MedPro Consulting & Marketing Services
7904 E. Chaparral Road, Suite A-110
PMB 139
Scottsdale, AZ 85250

Phone: (602) 274-1668

Email: bruden@medprocms.com

EDUCATION
Masters in Business Administration (MBA)
Arizona State University Tempe, Arizona

Bachelor of Science (BS) in Business Administration
Major: Business Marketing
Southern Illinois University Edwardsville, Illinois

CERTIFICATION
Certified Valuation Analyst (CVA) by the National Association of Certified Valuation Analysts (NACVA), March 30, 2011 – December 31, 2023 (voluntarily gave up certification on 12/31/23)

Institute of Certified Business Counselors (CBC), June 1, 2000


LICENSURE
Licensed Real Estate Agent; State of Arizona (voluntarily gave up licensure on 8/31/23)


PROFESSIONAL EXPERIENCE
Owner/Consultant
MedPro Consulting & Marketing Services
Phoenix, AZ 1998 – Current
Services Provided:

  • Practice brokering
    • I have brokered more ophthalmology practice sales than any consultant in the U.S.
    • I have sold $215,000,000 of ophthalmology practices to private equity entities over the past 13 years
  • Practice valuations/appraisals (for buyers or sellers)
    • My experience includes ≈600+ ophthalmology practice analysis / valuations
  • Merger & acquisition analysis (for buyers or sellers)

Consultant
BJB Medical Associates, Inc.
Scottsdale, Arizona 1990-1998

  • Physician recruitment – successfully recruited and placed 130+ ophthalmologists in positions throughout the U.S.
  • New business development – initiated and developed professional service relationships with hospitals, multi-specialty clinics and private medical practices throughout the U.S.
  • Marketing/Recruitment – designed and implemented regional and national marketing efforts utilizing direct mail and print advertising mediums.
  • Negotiated 250+ physician employment contracts.
  • Compensation analysis – worked with client’s accountants and attorneys to structure physician employment agreements as well as compensation and benefit packages.

CURRENT & PAST MEMBERSHIPS

  • Institute of Certified Business Counselors (CBC)
  • National Association of Certified Valuation Analysts (NACVA)
  • American Academy of Ophthalmology On-Line Consulting Network
  • American Academy of Ophthalmic Executives (AAOE)
  • American Society of Ophthalmic Administrators (ASOA)
  • Association of Staff Physician Recruiters
  • Society of Business Analysts
  • Betta Gamma Sigma (Business Honor Society)
  • ProVision Network
  • Society of Business Analysts
  • Institute of Certified Business Counselors
  • The Medical Group Management Association
  • The Council of Medical Recruiters and Consultants
  • The American College of Medical Practice Executives
  • The Ophthalmology Assembly of the MGMA
  • The Economic Club of Phoenix
  • Arizona State University Executive MBA Alumni Advisory Council
  • Ophthalmology Management Journal (past member)


PUBLICATIONS

  1. Ruden, B.: Integration: The Final Step in Recruiting
    Administrative Eyecare, Volume 5, Number 3
  2. Ruden, B.: Steps to Successful Negotiating
    Administrative Eyecare, Volume 6, Number 4
  3. Ruden, B.: Selling your practice can be easier with right preparation
    Ophthalmology Times, Vol. 23, No. 21
  4. Ruden, B.: Practice Sale Preparation – getting the most out of what you have
    Administrative Eyecare, Vol. 8, No. 2
  5. Ruden, B.: To Buy or Not To Buy – That is the Question
    Eye, Vol. 5, No. 8
  6. Ruden, B.: Goodwill – Making the Intangible Tangible
    EyeWorld, Vol. 5, No. 10
  7. Ruden, B.: Practice Value – A Buyer’s Perspective
    Ocular Surgery News, Vol. 19, No. 17
  8. Ruden, B.: Partnership Buy-Ins: Frequently Asked Questions
    EyeWorld, Vol. 6, No. 10
  9. Ruden, B.: Practice Branding is Key to Growth
    Administrative Eyecare, Vol. 10, No. 4
  10. Ruden, B.: Practice Watch – Marketing Musts – Three Ways to Market Smarter, Not Harder
    Ophthalmology Management, Vol. 5, No. 12
  11. Ruden, B.: Marketing Musts – Five Ways to Keep Your Current Patients and Bring in New Ones
    Ophthalmology Management, Vol. 6, No. 1
  12. Ruden, B.: Marketing Matters – Marketing is More Than Ads
    Ophthalmology Management, Vol. 6, No. 2
  13. Ruden, B. Here’s Four More Marketing Musts – To Help You Market Smarter, Not Harder
    Ophthalmology Management, Vol. 6, No. 3
  14. Ruden, B. Pricing LASIK in a Recessive Economy
    Ocular Surgery News, Vol. 20, No. 5
  15. Ruden, B. Marketing Matters – What’s Your Product?
    Ophthalmology Management, Vol. 6, No. 4
  16. Ruden, B. Marketing Matters – Price and Promotion
    Ophthalmology Management, Vol. 6, No. 6
  17. Ruden, B. Marketing Matters – Staffing and Location
    Ophthalmology Management, Vol. 6, No. 8
  18. Ruden, B. How to Decide if a Practice is Worth the Asking Price
    Ophthalmology Times, Vol. 27, No. 15
  19. Ruden, B.: Practice Sale – Asset vs. Stock Purchase
    Administrative Eyecare, Volume 11, No. 4
  20. Ruden, B.: So You Want to Buy A Practice
    EyeWorld, Volume 7, No. 10
  21. Ruden, B.: Marketing Matters – Process & Physical Evidence
    Ophthalmology Management, Vol. 6, No. 10
  22. Ruden, B.: Marketing Matters – Service Recovery Lessons
    Ophthalmology Management, Vol. 6, No. 12
  23. Ruden, B.: To Lease or Not to Lease – Things to Know
    Ocular Surgery News, Vol. 20, No. 23
  24. Ruden, B.: To Lease or Not to Lease: A Brief Guide
    Primary Care Optometry News; Vol. 8, No. 2
    (Run with permission from its sister publication – Ocular Surgery News)
  25. Ruden, B.: Strategies to Boost Employee Retention
    EyeWorld; Vol. 8, No. 3
  26. Ruden, B.: Marketing Matters – Great Hires Equals Great Service
    Ophthalmology Management, Vol. 7, No. 4
  27. Ruden, B.: The Business Plan – A Roadmap to Success
    EyeWorld; Vol. 8, No. 4
  28. Ruden, B.: Marketing Matters – Name Recognition is Key
    Ophthalmology Management; Vol. 7, No. 6
  29. Ruden, B.: Marketing Matters – Technology to Fill A Need
    Ophthalmology Management; Vol. 7, No. 8
  30. Ruden, B.: Determine the “Investment Value” before making a Practice Purchase
    Primary Care Optometry News; Vol. 8, No. 9
  31. Ruden, B.: Peeking Around a Blind Corner
    Ophthalmology Management; Vol. 7, No. 10
  32. Ruden, B.: Partnership – More than just a Buy-in
    Ocular Surgery News, Vol. 21, No. 19
  33. Ruden, B.: Marketing Matters – Set Yourself Apart from the Competition
    Ophthalmology Management; Vol. 7, No. 12
  34. Ruden, B.: 12 Simple Ways to Market Your Practice
    Arizona Academy of Family Practice Physicians; January 2004 Newsletter
  35. Ruden, B.: What is Goodwill?
    Optometry Management, Volume 39, No. 2
  36. Ruden, B: Drive Up Revenue by Expanding Services
    Review of Ophthalmology, Vol. 11, No. 2
  37. Ruden, B: Practice sales: Obstacles to seller financing
    EyeWorld, Vol. 9, No. 4
  38. Ruden, B: Service Creates – Raising the Level of Service You Provide Will Give You a Marketing Edge
    Ophthalmology Management, Vol. 8, No. 4
  39. Ruden, B: The Climb for Sight
    Optometric Management, Vol. 39, No. 5
  40. Ruden, B: Show Loyalty to your Patients, – and they’ll be loyal to you
    Primary Care Optometry News; Vol. 9, No. 8
  41. Ruden, B: Does Goodwill Truly Exist in a Medical Practice? (Part 1)
    Administrative Eyecare; Vol. 13, No. 4
  42. Ruden, B: Does Goodwill Truly Exist in a Medical Practice? (Part 2)
    Administrative Eyecare; Vol. 13, No. 4
  43. Ruden, B: Large Practices Sell Best Via Buy-In
    Ophthalmology Management; Vol. 8, No. 11
  44. Ruden, B: Exit Strategies for the Solo Practitioner
    Ophthalmology Management; Vol. 8, No. 11
  45. Ruden, B: Partnership – Lay the Groundwork Early
    EyeWorld, Vol. 9, No. 12
  46. Ruden, B: Maximize Your Practice’s Selling Price in Six Easy Steps
    Primary Care Optometry News; Vol. 10, No. 1
  47. Ruden, B: Business Speak – Learn How to “Talk the Talk”
    Administrative Eyecare, Vol. 14, No. 1
  48. Ruden, B: Is the Price Right?
    Ophthalmology Management, Vol. 9, No. 2
  49. Ruden, B: How to Determine the Value of a Practice
    EyeWorld, Vol. 10, No. 4
  50. Ruden, B: Internal Marketing – Use Your Staff
    EyeWorld, Vol. 10, No. 7
  51. Ruden, B: Internal Marketing – Your Staff is Your Secret Asset
    Ophthalmology Management, Vol. 9, No. 8
  52. Ruden, B: Beware the Status Quo – You May be Losing Ground Without Knowing It
    Administrative Eyecare, Vol. 15, No. 1
  53. Ruden, B: Exiting a Partnership
    EyeWorld, Vol. 11, No. 3
  54. Ruden, B: Satisfied Patients: Your best referral source
    EyeWorld, Vol. 11, No. 3
  55. Ruden, B: Five Traits for Success….or Failure
    Ophthalmology Management, Vol. 10, No. 3
  56. Ruden, B.: How Perceived Value Becomes Real Value
    EyeWorld, April 2006
  57. Ruden, B.: Internal Marketing – Your Staff is Your Secret Asset
    Oto’s Scope, Spring 2006 issue
  58. Ruden, B.: Entering, Maintaining & Exiting a Partnership
    Administrative Eyecare, Summer 2006
  59. Ruden, B.: Common Mistakes in Partnerships
    American Academy of Ophthalmic Executives, August 2006 Update
  60. Ruden, B.: Strategic Planning: Better Late Than Never
    Ophthalmology Management, Vol. 11, No. 4
  61. Ruden, B.: Why Appraisals and Partnership Buy-ins Don’t Mix
    Ophthalmology Management, Vol. 11, No. 6
  62. Ruden, B.: Common Partnership Mistakes, October 2007
    Young Ophthalmologists Newsletter (An AAO publication)
  63. Ruden, B.: Penalizing Prosperity
    Ophthalmology Management, Vol. 11, No. 12
  64. Ruden, B.: Day Spa Aesthetic Services
    Ophthalmology Management, Vol. 12, No. 3
  65. Ruden, B.: Practice Expansion – Vertical or Horizontal?
    EyeWorld, Vol. 14, No. 5
  66. Ruden, B.: Compensation: Should you share profits or share overhead?
    EyeWorld, Vol. 14, No. 8
  67. Ruden, B.: 20 Ideas to Kick Start Your Marketing
    Administrative Eyecare, Vol. 19, No. 1
  68. Ruden, B.: 12 Simple Ways to Market Your Practice
    AAO Monthly Practice Management Newsletter, March 2010
  69. Ruden, B.: The Integrated Marketing Strategy
    AAO Monthly Practice Management Newsletter, March 2010
  70. Ruden, B.: 20 Ideas to Kick Start Your Marketing
    EyeWorld, Vol. 15, No. 2
  71. Ruden, B.: Quantifying the Results of Poor Service
    Administrative Eyecare, Vol. 19, No. 2
  72. Ruden, B.: Quantifying the Results of Poor Service
    EyeWorld, Vol. 15, No. 4
  73. Ruden, B.: Quantifying the Results of Poor Service
    Ophthalmology Business; April 2010 Preview Issue
  74. Ruden, B.: Topics to Address in a Partnership
    EyeWorld, Vol. 15, No. 7
  75. Ruden, B.: 10 Common Marketing Mistakes
    Ophthalmology Business; Vol. 1, No. 1
  76. Ruden, B.: How Should Practice Owners be Compensated?
    Ophthalmology Business; April 2011
  77. Ruden, B.: Marketing Yourself
    Ophthalmology Management – New Ophthalmologist; April 2011
  78. Ruden, B.: How to Keep From Being Fired by Your Patient
    Ophthalmology Business; September 2011
  79. Ruden, B.: The Pros and Cons of Facebook as Part of Your Marketing Strategy
    Administrative Eyecare, Fall 2011 Issue
  80. Ruden, B.: What You Need to Know About Practice Valuations
    Ophthalmology Business, No. 3, Vol. 2
  81. Ruden, B.: Quantifying Results of Poor Service
    Administrative Eyecare, Summerl 2012 Issue
  82. Ruden, B.: The Unplanned Partnership Buy-Out
    Ophthalmology Business, December 2012 Issue
  83. Ruden, B.: The Tax Consequences of Selling a Practice
    Ophthalmology Business, February 2013
  84. Ruden, B.: A Comprehensive Look at Partnerships
    Administrative Eyecare, Vol.22, No. 2
  85. Ruden, B.: 8 Steps to Prepare Your Practice for Sale
    Ophthalmology Business, April 2013 Issue
  86. Ruden, B.: Recruiting An Administrator
    Ophthalmology Business, May 2013
  87. Ruden, B.: Issues in Selling A Subspecialty Practice
    Ophthamology Business, September 2013
  88. Ruden, B.: Revenue – The Difference Between Earnings and Compensation
    Administrative Eyecare, Vol. 25, No. 3
  89. Ruden, B.: Private Equity Firms – To Sell or Not to Sell
    Administrative Eyecare, Sept 2017 Issue


PENDING PUBLICATIONS

None


PRESENTATIONS

“Opportunities in Ophthalmology”
Department of Ophthalmology
University of Arizona School of Medicine
Tucson, AZ
October 10, 1997

“Developing a LASIK Practice”
Nationwide Vision Centers
Annual Corporate Meeting
January 23, 2000

“Ophthalmology – Job Search and Employment Contracts”
Department of Ophthalmology
University of Arizona School of Medicine
Tucson, AZ
August 11, 2000

“Look Before You Leap: Negotiating Practice Opportunities”
Young Ophthalmologists Symposium – Q&A Session
American Academy of Ophthalmology Annual Meeting
Dallas, TX
October 24, 2000

“Integrated Marketing”
AAOE Breakfast and Lunch Roundtables
American Academy of Ophthalmology Annual Meeting
Anaheim, CA
November 18, 2003

“Eye on the Future”
Organized by Snell Medical Communication
Montreal, Quebec, Canada
September 27, 2014


QUOTATIONS

Review of Ophthalmology (Vol. XII, No. 6)
Deciding to Divorce: Preventing Messy Split-Ups

EyeWorld (Vo. 5, No. 6)
Have PPMC’s Affected Practice Valuations?

Review of Ophthalmology (Vol. X, No. 12)
Cast Your Net for the Right Kind of Fish

Free Agent Nation Newsletter
“What is the free agent work ethic?”

Review of Ophthalmology (Vol. XII, No. 6)
Next Generation LASIK

Review of Ophthalmology (Vol. XI, No. 13)
Key Steps to Prepare Your Practice for Sale


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